Attract students to apply online in 21 markets Our main goal was to create and run student online student acquisition campaigns across Europe, Asia, the US and North Africa. The markets have major differences in media consumption so we decided to do the budgeting based on market weights we had from social data.
Performance ads and Lead Gen on Social, Google and Programmatic 1. We created budget weights taking into consideration 9 different media consumption parameters 2. All plans were carefully executed driving considerable website traffic by using a very targeted approach by market 3. Our conversions drove huge value for the American University due to the optimisations we applied to communicate relevant messages to prospective students across the whole marketing funnel.
Huge growth of prospective online student applications In the academic year 2018-2019, the online applications for the American University skyrocketed.
55% growth of conversions vs previous year
Best performance in 7 years
Gold award for best digital campaign in "Bright awards".