iQ Snacks
Website design and SEO for yummy wafer sticks and croissants.
The Challenge
Build awareness and trial
iQ is a new brand of quality snacks. Our challenge was to build up awareness and win the hearts of a young and dynamic audience during all moments of consumption.
iQ is a new brand of quality snacks. Our challenge was to build up awareness and win the hearts of a young and dynamic audience during all moments of consumption.
The Solution
Website Design, Social Media, SEO
- Our social media strategy and content were on par with the brand image we wished to communicate.
- We created social media posts with the audience in mind. Reaching them with engaging content.
- The ultimate goal was to make everything simple, easy to navigate and friendly.
The Results
8,62% Conversion Rate (Visits/Leads) on Feb 2020
With no advertising budget, we managed to grab the interest of website visitors and convert them to qualified leads.
With no advertising budget, we managed to grab the interest of website visitors and convert them to qualified leads.
- Our social media content helped us in attracting more people to the website. The social posts focused on brand consistency.
- When landing on the relevant pages, we wanted to make sure that the user experience will be smooth and fast.
- We paid particular attention to onsite SEO. The website loads in Google Page Speed insights in under 1.1 seconds on the desktop with a 94% optimisation score!
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