Grow the sales by reaching new younger audiences in digital media Our goal was to create content for young people and families on social media and show the delicious Sole Mio pasta and sauces.
Digital Marketing Strategy, social media content 1. We prepared a series of social media posts that showcased how people eat and enjoy pasta every day. 2. We created branding elements like the Sole Mio heart logo to express the love for quality the brand needed to convey. 3. Our creative and copywriting was tailored to draw a positive image of how people enjoy food.
The social engagement picked up immediately
Without any advertising support, we managed to grow the social engagement by 36%
Growth of clicks to the website with 21% vs previous campaigns