SaaS - Online appointment scheduling
The Challenge
Re-launch the SaaS scheduling platform
Create a clear brand positioning, messaging and visual identity to help workadu showcase the unique benefits of an all-in-one, no-coding software for small businesses.
The Solution
Digital marketing strategy, brand positioning, SEM+SEO strategy

  1. Website re-design and migration from WordPress to own Workadu platform
  2. Repositioned brand in a more niche but profitable software category
  3. Set SMART marketing objectives for the Workadu team to follow
  4. Analysed and suggested pricing practices and policies
  5. Fixed UX and technical SEO problems
The Results
Workadu has changed the front-end of the website with a more clear strategy and messaging helping them to attract more customers
  • Voted for a "Game Changers" as a startup in Greece
  • Showcased in
  • Showcased as the best website platform for e-scheduling by
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